Red Meat Sector Checks on Action Plan Progress

Jan 24 2018

The Cabinet Secretary for Energy, Planning and Rural Affairs, Lesley Griffiths, has approved the latest annual monitoring report of the red meat sector in meeting the goals set out in the industry-wide ‘Twenty Twenty Vision’ strategic action plan.

The plan, drawn up by the Welsh Government and Hybu Cig Cymru – Meat Promotion Wales (HCC) in consultation with the industry, sets a range of targets to grow the sector in two main areas:- increasing sales revenue from lamb, beef and pork from Wales; and improving on-farm output within the sector.

The Action Plan’s overall goal is to create an efficient and sustainable red meat industry which benefits the people of Wales, capable of responding competitively to ever-changing market needs, but is designed to be flexible as a range of external factors impacts on the outlook for the sector.

Among the key external factors in the past year have been the impacts of the EU referendum, including related currency shifts and uncertainty over the future terms of trade to Europe, as well as weather conditions affecting the livestock industry.

“The red meat sector is hugely important to the Welsh economy,” said HCC Chief Executive Gwyn Howells. “Lamb, beef and pork producers account for well over half of agricultural businesses, and our PGI (Protected Geographical Indication) red meat brands are Wales’s most recognisable food products.”

“The industry has set out ambitious goals to aim for by 2020,” he added. “Highlights of the past year from a promotion point of view include the development of new recipe videos for online marketing, UK retail promotions, and increased export business in a number of important countries.”

Gwyn Howells added, “On-farm efficiencies are also vital for the industry’s competitiveness and resilience. There has been progress towards a number of key targets which benefit the farmer’s bottom line while also helping agriculture’s contribution to reducing greenhouse gas emissions.”

The Cabinet Secretary for Energy, Planning and Rural Affairs, Lesley Griffiths said:

“I am pleased to approve the latest annual monitoring report of the red meat sector. It is clear from reading the report there has been progress in a number of important areas as set out in the ‘Twenty Twenty Vision’ strategic action plan. 

“As we prepare for a future outside the EU it is important we grasp every opportunity to operate in a more collaborative, efficient manner in order to build resilience and achieve a prosperous, sustainable red meat industry in Wales.   

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