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  • PGI Welsh Beef asks ‘are you beef body ready?’ in new campaign fronted by Dan Lydiate

    Nov 10 2017

    New campaign spoofs contentious ‘beach body ready’ advert to highlight nutritional benefits of PGI Welsh Beef.

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  • Time running out to claim porky prizes

    Nov 10 2017

    As part of its drive to promote the finest pork that Wales has to offer, red meat body Hybu Cig Cymru – Meat Promotion Wales (HCC) is offering consumers the chance to win a pork hamper from their local supplier as well as a day out for a group of their fr

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  • Future is bright for Welsh meat exports if a fair deal can be struck on Brexit says HCC Chair

    Nov 9 2017

    In his opening speech to the Annual Conference of Hybu Cig Cymru – Meat Promotion Wales (HCC) in the Vale Hotel near Cardiff today (Thursday, 9 November), the levy board’s chairman Kevin Roberts has outlined how exports can help deliver a prosperous futur

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  • New generation of grass to boost farm efficiency and tackle climate change

    Oct 31 2017

    Grass is a staple diet in most livestock systems, particularly in Wales. But breeding new varieties of grasses has a vital role to play in terms of animals’ performance and, increasingly, mitigating climate change.

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  • Health and trade debates to take centre stage at HCC conference

    Oct 19 2017

    Key issues for the future of Wales’s £650m red meat industry will be tackled head-on next month as farmers, processors, retailers and policy makers convene at the annual Hybu Cig Cymru – Meat Promotion Wales (HCC) conference at the Vale Hotel near Cardiff

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  • Farmers’ views sought on lamb weight classifications

    Oct 19 2017

    Sheep farmers and other industry leaders are being invited to give their opinion on whether the weight bands commonly used as a price measure for prime lambs should be changed.

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  • Race to Silverstone puts Welsh Lamb in Pole Position

    Oct 13 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has raced to Silverstone Circuit in a bid to put PGI Welsh Lamb on the inside track when it comes to winning new orders in the UK’s £30 billion wholesale and foodservice sectors.

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  • PGI Welsh Lamb’s international appeal highlighted on new TV show

    Oct 11 2017

    Michael Whitehall, former agent to the stars and father of award winning comedian Jack Whitehall, is a fan of PGI Welsh Lamb.

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  • HCC awarded major funding boost for export development

    Oct 9 2017

    Hybu Cig Cymru – Meat Promotion Wales is to be awarded £1.5 million to focus on exports as announced by Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths AM.

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  • Porc.Wales Porximity campaign partners with Angela Gray Cookery School

    Oct 6 2017

    To celebrate brilliant local produce, Porc.Wales are offering the chance to win a pork masterclass with food writer and celebrity chef, Angela Gray.

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  • Belgian Lady Chef of the Year creates winning Welsh Lamb dish

    Oct 4 2017

    Laure Genonceaux has been crowned the Chaudfontaine Lady Chef of the Year 2017 after creating a winning menu using PGI Welsh Lamb.

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  • Livestock selection courses on offer to Welsh farmers

    Oct 3 2017

    Training courses are available to sheep and beef farmers across Wales, so producers can rear stock to the highest standards, meet consumer needs and ensure cost efficiency.

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  • HCC launches exciting new recipe channel

    Oct 2 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched an exciting new recipe channel, Meat Me in the Kitchen, which includes a range of versatile and quick dishes using Welsh Lamb, Welsh Beef and pork.

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  • Lamb fans get expert help on how to cook long and slow

    Sep 26 2017

    Devotees of Welsh Lamb across the UK have been enjoying practical sessions on how to get the best out of slow-cooking with versatile meat, thanks to an innovative brand partnership between Hybu Cig Cymru – Meat Promotion Wales (HCC) and AGA

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  • Welsh farmer given chance to join top flock experts

    Sep 20 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) is offering sponsorship for a sheep farmer from Wales to attend the biennial Sheep Breeders Round Table conference in Nottingham between 17-19 November.

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