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  • HCC Campaign Boosted by Gwynedd Council Backing

    Nov 6 2015

    A move by Gwynedd Council schools, residential homes and day centres to serve Welsh Lamb from the county’s farms was this week applauded by Hybu Cig Cymru-Meat Promotion Wales (HCC).

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  • Austrian market entry boost for Welsh Lamb exports

    Nov 3 2015

    Austria has become the latest major European marketplace to enjoy the great taste of PGI Welsh Lamb.

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  • Best supporting role for Welsh Lamb in Hollywood star Matthew’s new film

    Nov 2 2015

    Hollywood star Matthew Rhys, a past voice of HCC’s Welsh Lamb commercials, turned his hand to Michelin star cooking of quality Welsh Lamb to get in character for his new film Burnt, released in UK cinemas last weekend.

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  • Unified approach to support HCC’s Welsh Lamb roadshow

    Oct 29 2015

    HCC’s popular consumer-focused supermarket roadshow came to Carmarthen this week as part of a four-month tour of Wales and key locations in England to be greeted by industry representatives alongside the town’s shoppers.

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  • HCC Statement in response to IARC report

    Oct 26 2015

    The report released today (26 October) by the IARC does not state that eating red meat causes cancer.

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  • Fans sing praises of world-beating Welsh Beef

    Oct 26 2015

    Wales may be out of the Rugby World Cup but there is no silencing patriotic Welsh fans who have turned their vociferous support to backing a certain global winner - PGI Welsh Beef.

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  • Welsh Industry Declares Buoyant Anuga “Fantastic Business”

    Oct 21 2015

    “Fantastic business” - that was the endorsement of representatives from five Welsh red meat processing companies and also sales agents from across Europe of HCC’s co-ordinated exhibition presence at last week’s top food show Anuga in Cologne.

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  • HCC Unveils November Conference Line-Up

    Oct 16 2015

    Smart solutions for developing a sustainable and commercial red meat supply chain in Wales will be the central theme of the award-nominated Hybu Cig Cymru - Meat Promotion Wales’ annual conference at Llandrindod Wells on November 12.

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  • HCC Warns: Beware High Risk Season For Costly Liver Fluke

    Oct 14 2015

    Autumn is the high risk season for liver fluke - so it’s time to plan on-farm parasite management to avoid unwanted costs of up to £30 per infected animal, advises Hybu Cig Cymru - Meat Promotion Wales’ industry development team.

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  • Welsh Processors Chase Millions At World’s Greatest Marketplace

    Oct 9 2015

    A multi-million pound export bonanza in 2016 for branded PGI Welsh Lamb is the target for Wales’ top red meat exporters as they seek new sales outlets at the world’s biggest food marketplace this weekend.

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  • 21 Trade for Gray as HCC seeks bestseller from Italian visit

    Oct 9 2015

    A trade party of leading figures from the Italian red meat industry embarked on a farm-to-fork fact-finding mission in south Wales last week as part of HCC’s expanding Italian export activity.

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  • Deputy Minister Backs HCC On-Pack Welsh Lamb Campaign

    Oct 9 2015

    PGI Welsh Lamb’s latest marketing initiative- an on-pack competition for a luxury holiday for two to Antigua- received the enthusiastic backing of Welsh Government’s Farming and Food Minister Rebecca Evans at a major Cardiff supermarket photoshoot on Fri

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  • Welsh Lamb “Divine” Says Top Chef “Lambassador”

    Oct 7 2015

    The youngest ever winner of a prestigious European female chefs competition will be Welsh Lamb’s “Lambassador” in Belgium for the next twelve months.

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  • Welsh Lamb burger seeks sales in Parisian promo

    Oct 1 2015

    Paris may be showing off new season fashions but France’s discerning diners are donning the latest apparel to get their hands on this season’s style accessory - a Rugby World Cup Welsh Lamb burger called the Red Dragon Burger.

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  • Sponsorship chance to attend sheep industry conference

    Sep 30 2015

    HCC are offering sponsorship for a sheep farmer from Wales to attend the Sheep Breeders Round Table Conference - titled ‘Get better or get gone’ - in Nottingham between 20 – 22 November.

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