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  • The Master Butcher, Matt Baker and the Quality Lamb Maker

    Mar 23 2017

    TV hosts and celebrity visitors have been heading for the remote hilltop fields of north Wales farms to see how the finest premium PGI Welsh Lamb is produced.

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  • ‘Wales can compete with the world on quality’ says retiring HCC Chairman

    Mar 23 2017

    Wales’s food and drink industry can compete with anyon

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  • Welsh Gastropubs recognised for their great grub

    Mar 22 2017

    Two popular pubs in Wales have been recognised for their fantastic food offering and included on a list of Britain’s Top 50 Gastropubs.

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  • Aiming for a double celebration for Wales in Paris

    Mar 16 2017

    Enemies they may be on the rugby pitch, but French foodies can’t get enough of Wales’s red meat.

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  • HCC launches butchery battle during National Butchers’ Week

    Mar 16 2017

    The search for the 2017 Welsh Butcher of the Year has commenced as red meat agency, Hybu Cig Cymru – Meat Promotion Wales (HCC) launches its competition to find the country’s champion butcher!

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  • HCC exploring convenience options to attract younger lamb shoppers

    Mar 15 2017

    The growth of the Ready to Cook meal market in UK supermarkets could offer a £7.2 million opportunity for the lamb industry.

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  • Red Meat Resources in Demand in Llandudno and Carmarthen

    Mar 10 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has joined with the Welsh Joint Education Committee (WJEC) in providing training and resources for schoolteachers who are delivering the new GCSE in Food and Nutrition.

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  • Revelling with red meat on St. David’s Day

    Mar 8 2017

    British Ambassadors across Europe celebrated St David’s Day with a feast of Welsh food which would not be complete without two of our country’s iconic products, Welsh Lamb and Welsh Beef.

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  • Gulf trade push highlights opportunities for meat exports

    Mar 3 2017

    A week of promotional activities for Welsh meat in Dubai has come to an end with celebrity chef Gary Rhodes cooking one of his dishes using Welsh Lamb at a St. David’s Day reception at the British Embassy.

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  • Welsh Beef and Lamb the choice of Culinary Champions

    Mar 1 2017

    Fiery contests for culinary crowns were bravely fought by chefs who chose to cook with products that would not let them down in a battle, Welsh Lamb and Beef.

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  • Welsh Lamb seeks larger slice of €73 billion sector

    Feb 28 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) has promoted Welsh Lamb at two major German trade shows, as part of a bid to claim a larger share of the country’s massive food service industry and raise awareness of the premium product among consumers.

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  • Welsh Lamb looks to tap into Middle Eastern promise

    Feb 24 2017

    Hybu Cig Cymru – Meat Promotion Wales (HCC) is spearheading a renewed promotional drive for Welsh Lamb in the Middle East.

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  • 2016 beef statistics point the way to boosting profitable production

    Feb 22 2017

    The agricultural industry saw an increase in beef production during 2016, despite a decrease in the average carcase weight aimed at meeting consumer tastes, says Hybu Cig Cymru – Meat Promotion Wales (HCC) in its Market Bulletin for February 2017.

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  • Cross-industry group meets to tackle light lamb market

    Feb 22 2017

    A task and finish group representing every stage of the production process gathered in Aberystwyth this week to find solutions to the challenging market conditions for lighter lambs.

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  • Christmas supermarket sales report shows that consumers value convenience

    Feb 22 2017

    An in-depth report into meat and grocery sales over the Christmas and New Year period has shown that convenience is king, even during the festive season.

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