Hybu Cig Cymru Board 

Chair

Kevin Roberts

Kevin Roberts

Kevin is a qualified accountant who has held a number of senior positions in agriculture since leaving the private sector in 1993.

He was Director General at the Meat and Livestock Commission from 2002 until 2007 when he worked with Government to amalgamate all agricultural levy boards into a new single body called the Agriculture and Horticulture Development Board (AHDB). Subsequently, he became the first Chief Executive of AHDB, and then joined the NFU as Director General and held this post until 2013.

Since moving into self-employment, Kevin has held a number of non executive posts and has carried out work for the Welsh Government including the Review into the Resilience of Welsh Farming and the Review of Hybu Cig Cymru (HCC).  

Kevin is currently the independent Chair of Amaeth Cymru, a member of the Cabinet Secretary for Environment and Rural Affairs’ Round Table Forum and sits on the First Minister’s European Advisory Group.

Board Members

Barrie Jones

Barrie Jones

Barrie farms in partnership with his son in Llanybydder. They have 1,100 breeding ewes which are performance recorded, and produce Abermax and Aberfield rams. Emphasis is put on producing animals that the market requires off a grass based system, thus incorporating practices such as rotational grazing, use of forage crops and data analysis.

Barrie is also Group Lamb Commercial Manager at Dunbia. In this role he oversees export sales, and forecasts consumer demands and trends across the continent. Barrie has had an active role within the red meat sector for the past 35 years.

Catherine Smith

Catherine Smith

Catherine is a food consultant and farmer’s wife from Raglan. The couple farm a FAWL accredited 220-acre mixed farm holding in Monmouthshire.

Catherine graduated with first class honours in Food and Consumer Management from Birmingham University, where she won the ‘Top Student of the Year’ award.  Since then she has worked as an agri-food industry adviser, trainer and assessor mainly in the red meat and poultry sectors in both England and Wales.

She has developed and managed company-specific quality management systems encompassing animal welfare, livestock handling, and food safety/quality and organised a wide range of on-farm educational events and open days. She also has extensive experience of working with agri-food industry legislation and scheme standards.

An active member of the YFC’s Gwent Federation for many years, Catherine won competitions for both public speaking and stock judging. She remains very actively involved with her own rural community, often judging food produce at local and national agricultural shows. Since 2014 she has also worked on a part-time basis locally as a Facilitator/Development Officer for the Farming Connect RDP Programme.

Claire Louise Williams

Claire Louise Williams

Educated at Cowbridge Comprehensive School and Harper Adams University College where she gained a BSc (Hons) Agri-Food Marketing & Business Studies degree, Claire farms in partnership with her husband at Llansawel, Llandeilo. As young entrants, they took on a ten year private farm tenancy and today they farm 750 acres of owned and rented land, with a flock of 2,500 Aberfield and commercial Welsh ewes. They were winners of the Brynle Williams Memorial Award for Young Entrants in 2012 and winners of the 2013 NSA Cymru/Wales Achievement Award. In the same year, they hosted the NSA Welsh Sheep event which attracted a record attendance of 10,000 farmers. 

Claire and her husband were one of the first Breeding Partners for Innovis Sheep Breeding. The prime lamb they produce is sold through Dunbia for the Sainsburys ‘Taste the Difference’ range, they are members of the Princes Trust Supply and Benchmarking Group, and Welsh representatives on the Sainsburys/Dunbia Lamb Development Steering Group. They are the only Welsh farm involved in the RamCompare project. A recent venture includes the Integrated YFC Beef Scheme Project.

Claire has worked for a number of organisations in the food and farming industry including Dalehead Foods Ltd, Harper Adams University College, Oriel Jones Ltd, as Trade Development Executive for the WDA Food Directorate, Regional Executive for Farming Connect, and Regional Agri-Food Manager for the Welsh Assembly Government’s Food, Fisheries & Market Development Division.

Gareth Wynn Davies

Gareth Wynn Davies

Gareth is Head of Agriculture at Wynnstay Group plc, manufacturers and suppliers of agricultural products to farming businesses and rural communities throughout Wales and the Border areas. He continually works with colleagues and outside bodies (both local and national level) to enhance the business and the rural community.

He is currently Chairperson of Celtic Pride Ltd, a red meat procurement and marketing initiative which is a joint venture between Wynnstay and Castell Howell Foods. Gareth is also the current Chair of the Federation of Welsh Grassland Societies.

Helen Howells

Helen Howells

Helen comes from a family-run beef and sheep farm in Llanwenog, Ceredigion, specialising in pedigree terminal sire breeding. She enjoys supporting her husband to prepare Charolais cattle and Texel rams for shows and sales, promoted as Gwenog and Pedr Livestock.

Helen is the Founding Director of Hwylus Cyf, a values-based bilingual consultancy, providing professional research, facilitation and business development services for the rural sector. She is passionate about her ‘Cynefin’ and makes the most of opportunities to promote the unique qualities of the natural and cultural heritage of Wales. Securing a prosperous future for families working in the red meat sector is a key driver for her involvement with Hybu Cig Cymru.

Huw  Davies

Huw Davies

Huw and his wife live on a tenanted National Trust farm on the Dolaucothi Estate in West Wales. The farm carries a flock of 580 breeding ewes and produces finished lamb to sell collaboratively with six fellow tenants on the Estate. He has been involved in various Welsh Government initiatives, is a past Chair of the Ruminants Standing Committee of the Great Britain Farm Animal Welfare Committee (FAWC) and completed a Nuffield Farming Scholarships Trust study on Global Farm animal welfare.

Huw is an appointee on the NFU national Livestock Board and represents Carmarthenshire on the Welsh NFU Livestock Board. He was recently appointed as a Non Executive Director of the National Fallen Stock Company and runs a successful facilitation business, with clients at home and overseas.

Illtud  Dunsford

Illtud Dunsford

Illtud is a farmer, Agri-Food Consultant and owner of Charcutier Ltd, a specialist meat processing business that derived from a farm diversification project. It supplies leading food halls such as Fortnum & Mason and Harrods and has been recognised by a number of awards, most notably as the Best Food Producer in the UK by the BBC Food and Farming Awards.

His consultancy work in the pig industry has led to collaborations with a number of academic institutions, most recently on feed trials with Harper Adams University and a DNA mapping study with IBERS. Work in value-added meat production has involved securing EU Protected Food Name Status for Traditionally Reared Pedigree Welsh Pork TSG.

Illtud is Chair of Slow Food Cymru Wales and has worked with the Slow Food Foundation for Biodiversity to promote the Pedigree Welsh Pig breed across the world. He is a Nuffield Farming Scholar and his period of study led him to explore the possibilities of alternative proteins with a focus on cultured meat.

Illtud is a founding member of Cultivate, the UK forum for Cellular Agriculture, co-founder of biotech startup Cellular Agriculture Ltd and has recently worked with philosopher US Chef Dan Barber on the WastED London project.

John T Davies

John T Davies

John farms 350 acres in partnership with his son and wife at Eglwyswrw, in North Pembrokeshire. The farming business includes a commercial suckler beef herd, a lowland flock comprising of mainly Suffolk mule cross ewes, a crop of spring cereals, and a renewable energy generation enterprise comprising of wind and solar power.

John has been Chairman of the Board of Directors of the Royal Welsh Agricultural Society since 2013 and was awarded Fellowship of the Royal Agricultural Societies of the UK for his continued services to agriculture. For nine years he was appointed by Director General of Electricity Supply as the farming and rural voice on the Electricity Consumer Council and subsequently became a member of Energy Watch Wales.

John is a member of the selection panel to appoint Members to the Agricultural Appeals Panel for Wales.  In 2010, he was appointed a member of S4C’s Authority, he is the Authority’s Lead Executive Member and currently chairs its complaints and regulatory committee. From 2008-2012 he was the Leader of the Welsh Local Government Association.

He spends much of his spare time as a Trustee of the High Sheriff of Dyfed Youth Trust Fund. John is a former High Sheriff of Dyfed and is also the Chairman of the Pembrokeshire Energy Workforce Foundation. He is the inaugural Chairman of the Agricultural Charity Tir Dewi.

Ogwen Williams

Ogwen Williams

Ogwen is a graduate of Bournemouth University with a BSc (Hons) in Business Information Technology, followed by a career spanning over 20 years in commercial industry. She is experienced in implementing and supporting business change by aligning a business’ IT & MIS provision with best practice processes and procedures. Having previously worked in pharmaceutical and automotive industries, latterly she spent 13 years in the food and drink industry before becoming an IT Consultant and Project Manager implementing cutting edge technology in a range of industries.

Ogwen was brought up on her family’s dairy farm in West Wales and maintains strong links with the family business. As well as her passion for agriculture, Ogwen also has a keen interest in education and was a founding member of a local children’s charity where she has served as Chairperson and more recently holding the position of Treasurer, she has been instrumental in ensuring their financial stability which has resulted in providing security for the Charity for several years to come.

Rachael Madeley  Davies

Rachael Madeley Davies

Rachael farms an upland beef and sheep enterprise with her husband in Bala. She is an experienced food retailer with specific experience of food marketing, particularly of red meat.

Rachael is currently a sub-contractor for an agricultural consultancy. She is a barrister by profession but does not practice.

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