Welcome to Hybu Cig Cymru Meat Promotion Wales 



HCC market research shows value of PGI food designation

Research undertaken to evaluate a three-year European marketing campaign for Welsh Lamb and Welsh Beef has highlighted the importance of the PGI (Protected Geographical Indication) status that the flagship meat products enjoy.


Flintshire Butchers Win Top Business Award

Owners of a north Wales farm shop are celebrating winning the top butchery prize in awards dubbed the ‘Rural Oscars’.


A Meating of Minds: food conference set to inspire teachers

Teachers are being offered the chance to gain hands on and practical experience in using red meat in the classroom and understanding the role it has played in healthy diets in the past, present and future.


Survey boosts Welsh Lamb’s quality credentials

With St. David’s Day having given a perfect opportunity to highlight the growing Welsh food sector, the nation’s most iconic product – PGI Welsh Lamb – has received a boost from the findings of a survey into how target consumers perceive the brand.

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