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Newly-appointed HCC chair looks forward to challenge

Following his appointment as permanent chairman of HCC, through a public appointments process led by Welsh Government, Kevin Roberts has outlined the crucial role of the red meat levy body.

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Major supermarket boost for Welsh Lamb

On the eve of the largest agricultural show in Europe, politicians and industry figures have welcomed the announcement that a major UK supermarket will be stocking Welsh Lamb at the butchery counters of 72 of its largest stores.

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New markets make meeting consumers’ needs more important than ever for farmers

Changing patterns of world trade after Brexit, as well as changing tastes of domestic customers, will make producing meat which the consumer wants ever more important, according to red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC).

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Innovative meat products to provide tasty treat for Show-goers

Visitors to the Hybu Cig Cymru – Meat Promotion Wales (HCC) stand at the Royal Welsh Show will get a chance to get a sneak preview of some of the newest meaty treats on the market.

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